From the ManufacturerManufacturer's Review (April 23, 2009)
Experience powerful performance and superior design with the premium Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus internet connectivity with built-in BRAVIA Internet Video capabilities that let you enjoy thousands of on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.
16:9 Full HD 1080p Resolution Panel (1920x1080)
16:9 Full HD 1080p resolution panel (1920x1080) accepts any HDTV signal and renders it with optimum resolution, so you can take full advantage of Blu-ray Disc players and Sony PLAYSTATION3 entertainment systems that can deliver 1080p content.
Motionflow 240Hz Technology
Motionflow 240Hz technology is Sony's highest level of motion detail and clarity so you enjoy exceptional motion detail in sports, movies and games. Motionflow 240Hz technology quadruples the frame rate, resulting in a crisp fluid motion and a natural, realistic viewing experience.
BRAVIA Internet Video
With BRAVIA Internet Video you can enjoy one of the largest collections of premium and free on-demand entertainment directly to your HDTV. Use your in-home broadband connection and the BRAVIA HDTV remote control to access online video, music, and more content from over 20 providers including Amazon Video On Demand, YouTube, Sports Illustrated, Sony Pictures, Sony Music, Slacker, and Epicurious.com.
Personalize your HDTV With BRAVIA Widgets
Personalize your viewing experience by selecting, positioning, and resizing widgets on your BRAVIA HDTV display. BRAVIA Internet Widgets are small applications that can be accessed with the touch of one button providing you with the latest in news, weather, stock info, and much more right on your BRAVIA XBR9-Series.
BRAVIA Engine 3 Fully Digital Video Processor
BRAVIA Engine 3 is the newest fully digital video processor from Sony. It uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.
Live Color Creation Technology with WCG-CCFL Backlight
Live Color Creation technology works with the BRAVIA XBR9-Series' WCG-CCFL (Wide Color Gamut--Cold Cathode Fluorescent Lamp) backlight to achieve wide color reproduction for more natural and vibrant colors. The technology combines advanced chroma signal processing with enhanced filters and purer light to reproduce 105 percent of the NTSC (National Television System Committee) color standard. This means deeper reds and greens with overall color that's truer and more life-like.
USB to View Photos, Music, and Video
Connect your camera, USB-enabled MP3 player, or USB storage device directly to the HDTV's USB input to view photos on the big screen or control your latest music playlist. BRAVIA XBR9-Series HDTVs also include MPEG2 video file support, so you can go straight from shooting video to screening it over USB.
DLNA with Photos, Music, and Video
Compliance with DLNA (Digital Living Network Alliance) allows BRAVIA XBR9-Series HDTVs to access digital photos, music, and video from DLNA-enabled PCs and other devices, so you can enjoy your memories with friends and family in the comfort of your living room instead of crowding around a PC.
Networked TV Guide Interactive Program Guide
Sony has integrated the TV Guide Interactive Program Guide into the exclusive Xross Media Bar (XMB) user interface to deliver regularly updated program listings via your existing Internet connection--with no subscription fees or phone connection required.
HD input x 7
Get versatile HD connection options with seven HD inputs. Four HDMI inputs (up to 1080/60p capable) let you connect a Sony PLAYSTATION 3 entertainment system, Blu-ray Disc player, or any other HDMI-capable equipment and get uncompressed digital video and multi-channel digital audio on a single cable. An HD component input and an HD combo input (1080/60i capable) provide added HD-capable connectivity, and a PC input (HD-15 pin) offers the added versatility of using your HDTV as a computer monitor.
Xross Media Bar Menu Navigation
The award-winning Sony Xross Media Bar (XMB) user interface allows you easily navigate through your favorite photos, music, channels, and connected devices.
Favorites Menu
The Favorites Menu function makes it easy to quickly access your favorite channels and video inputs.
BRAVIA Link compatibility
BRAVIA Link compatibility expands your HDTV's capabilities by letting you connect optional BRAVIA Link modules, including the BRAVIA DVD Link, BRAVIA Wireless Link, and BRAVIA Input Link (all sold separately).
BRAVIA Sync capable
BRAVIA Sync capability combines the one-touch access and control functionality of BRAVIA Theatre Sync with the ability to control CEC-enabled Sony Handycam camcorders and Cyber-shot digital still cameras using the TV's remote and an on-screen display.
Scene Select
Scene Select makes choosing the appropriate settings for the best HDTV experience easier than ever. Scene Select packages different picture and audio settings based on the type of content you want to view. For example, the "Sports" package configures the perfect picture and audio settings to make you feel like you're right in the stadium. Other packages include "Cinema," "Photo," "Game," and "Music."
ATSC/NTSC Tuner with QAM
A built-in ATSC/NTSC tuner with QAM delivers over-the-air digital TV and unencrypted HDTV broadcast signals, as well as traditional analog TV broadcasts.
x.v.Color Technology
x.v.Color technology takes HDTV color expression to new levels. When connected to x.v.Color capable video sources, such as select Sony camcorders, BRAVIA XBR9-Series HDTVs can display nearly twice as many (1.8x) viewable colors as the existing RGB color standard, resulting in more natural, life-like images.
Energy Efficiency
Sony HDTVs exceed Energy Star 3.0 requirement. In addition, they incorporate advanced power saving features such as Light Sensor technology that adjusts backlight intensity based on ambient room lighting conditions and Dynamic Backlight Control that adjusts backlight intensity based on the brightness of the image on the screen.
What's in the Box
Sony BRAVIA XBR Series KDL-52XBR9 52-Inch 1080p 240Hz LCD HDTV, Remote Control RM-YD029, Batteries (Type AA x2), AC Power Cord (separate), Operating Instructions, Setup Guide, Warranty Card, Table Top Stand (attached)
Experience powerful performance and superior design with the premium Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus internet connectivity with built-in BRAVIA Internet Video capabilities that let you enjoy thousands of on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.
 Powerful performance and superior design. Click to enlarge. |
16:9 Full HD 1080p resolution panel (1920x1080) accepts any HDTV signal and renders it with optimum resolution, so you can take full advantage of Blu-ray Disc players and Sony PLAYSTATION3 entertainment systems that can deliver 1080p content.
Motionflow 240Hz Technology
Motionflow 240Hz technology is Sony's highest level of motion detail and clarity so you enjoy exceptional motion detail in sports, movies and games. Motionflow 240Hz technology quadruples the frame rate, resulting in a crisp fluid motion and a natural, realistic viewing experience.
BRAVIA Internet Video
With BRAVIA Internet Video you can enjoy one of the largest collections of premium and free on-demand entertainment directly to your HDTV. Use your in-home broadband connection and the BRAVIA HDTV remote control to access online video, music, and more content from over 20 providers including Amazon Video On Demand, YouTube, Sports Illustrated, Sony Pictures, Sony Music, Slacker, and Epicurious.com.
Personalize your HDTV With BRAVIA Widgets
Personalize your viewing experience by selecting, positioning, and resizing widgets on your BRAVIA HDTV display. BRAVIA Internet Widgets are small applications that can be accessed with the touch of one button providing you with the latest in news, weather, stock info, and much more right on your BRAVIA XBR9-Series.
BRAVIA Engine 3 Fully Digital Video Processor
BRAVIA Engine 3 is the newest fully digital video processor from Sony. It uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.
 Four HDMI inputs for uncompressed digital video and multi-channel digital audio from a variety of sources. |
Live Color Creation Technology with WCG-CCFL Backlight
Live Color Creation technology works with the BRAVIA XBR9-Series' WCG-CCFL (Wide Color Gamut--Cold Cathode Fluorescent Lamp) backlight to achieve wide color reproduction for more natural and vibrant colors. The technology combines advanced chroma signal processing with enhanced filters and purer light to reproduce 105 percent of the NTSC (National Television System Committee) color standard. This means deeper reds and greens with overall color that's truer and more life-like.
USB to View Photos, Music, and Video
Connect your camera, USB-enabled MP3 player, or USB storage device directly to the HDTV's USB input to view photos on the big screen or control your latest music playlist. BRAVIA XBR9-Series HDTVs also include MPEG2 video file support, so you can go straight from shooting video to screening it over USB.
DLNA with Photos, Music, and Video
Compliance with DLNA (Digital Living Network Alliance) allows BRAVIA XBR9-Series HDTVs to access digital photos, music, and video from DLNA-enabled PCs and other devices, so you can enjoy your memories with friends and family in the comfort of your living room instead of crowding around a PC.
Networked TV Guide Interactive Program Guide
Sony has integrated the TV Guide Interactive Program Guide into the exclusive Xross Media Bar (XMB) user interface to deliver regularly updated program listings via your existing Internet connection--with no subscription fees or phone connection required.
HD input x 7
Get versatile HD connection options with seven HD inputs. Four HDMI inputs (up to 1080/60p capable) let you connect a Sony PLAYSTATION 3 entertainment system, Blu-ray Disc player, or any other HDMI-capable equipment and get uncompressed digital video and multi-channel digital audio on a single cable. An HD component input and an HD combo input (1080/60i capable) provide added HD-capable connectivity, and a PC input (HD-15 pin) offers the added versatility of using your HDTV as a computer monitor.
Xross Media Bar Menu Navigation
The award-winning Sony Xross Media Bar (XMB) user interface allows you easily navigate through your favorite photos, music, channels, and connected devices.
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Favorites Menu
The Favorites Menu function makes it easy to quickly access your favorite channels and video inputs.
BRAVIA Link compatibility
BRAVIA Link compatibility expands your HDTV's capabilities by letting you connect optional BRAVIA Link modules, including the BRAVIA DVD Link, BRAVIA Wireless Link, and BRAVIA Input Link (all sold separately).
BRAVIA Sync capable
BRAVIA Sync capability combines the one-touch access and control functionality of BRAVIA Theatre Sync with the ability to control CEC-enabled Sony Handycam camcorders and Cyber-shot digital still cameras using the TV's remote and an on-screen display.
Scene Select
Scene Select makes choosing the appropriate settings for the best HDTV experience easier than ever. Scene Select packages different picture and audio settings based on the type of content you want to view. For example, the "Sports" package configures the perfect picture and audio settings to make you feel like you're right in the stadium. Other packages include "Cinema," "Photo," "Game," and "Music."
ATSC/NTSC Tuner with QAM
A built-in ATSC/NTSC tuner with QAM delivers over-the-air digital TV and unencrypted HDTV broadcast signals, as well as traditional analog TV broadcasts.
x.v.Color Technology
x.v.Color technology takes HDTV color expression to new levels. When connected to x.v.Color capable video sources, such as select Sony camcorders, BRAVIA XBR9-Series HDTVs can display nearly twice as many (1.8x) viewable colors as the existing RGB color standard, resulting in more natural, life-like images.
Energy Efficiency
Sony HDTVs exceed Energy Star 3.0 requirement. In addition, they incorporate advanced power saving features such as Light Sensor technology that adjusts backlight intensity based on ambient room lighting conditions and Dynamic Backlight Control that adjusts backlight intensity based on the brightness of the image on the screen.
What's in the Box
Sony BRAVIA XBR Series KDL-52XBR9 52-Inch 1080p 240Hz LCD HDTV, Remote Control RM-YD029, Batteries (Type AA x2), AC Power Cord (separate), Operating Instructions, Setup Guide, Warranty Card, Table Top Stand (attached)
Which Size HDTV is Right for My Room?
 | With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.
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Rent or Buy more than 40,000 Titles from Amazon Video On Demand
With Amazon Video On Demand, Sony customers can now instantly watch more than 40,000 commercial-free movies and television shows, including hit new releases and the latest episodes available in HD. | Using an intuitive interface, customers can order movies right from their couch and enjoy instant playback without waiting for lengthy downloads or annoying commercials. Prices start as low as $.99 and no subscription fee is required |
 | Find Choose from thousands of movies and TV shows by browsing the Amazon Video On Demand store on your Sony TV. Access and add to your virtual collection of purchases via Amazon Video On Demand’s Your Video Library and re-watch anytime on your Sony TV, your PC or Mac and other compatible devices. |
 | Rent or Buy Renting and purchasing titles is a snap with the power of Amazon’s 1-click purchasing. Order new release movies and the latest TV shows right from your couch and you’re watching within seconds. Prices start as low as $.99. |
 | Watch Enjoy Amazon Video On Demand’s high quality video right from your Sony TV. Videos playback instantly, without waiting for a download. Purchases and rentals are added to Your Video Library and stored online by Amazon so you can conveniently watch them again on your Sony TV, PC or Mac, and other compatible devices. |
Product Description
Experience powerful performance and superior design with the Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video1 capabilities that let you view select on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.